SINCE 1988, cafes have relied on our unique reputation in the art of roasting to draw coffee aficionados and
stay profitable. Ho Sen is perhaps the only coffee roaster brand which its “cup quality” is instantly recognized
by Malaysian café businesses and coffee lovers as a truly home-grown coffee company. Brewing Ho Sen’s
Ipoh white coffee, smallholder cafes serve approximately 28,000 cups of coffee to drinkers around Ipoh city
everyday. This undoubtedly attest to the faith cafe owners have on us and the quality that has withstood the
test of time. Today, the company is run by the second generation of its founder and still believes in keeping
the company small and roasting its coffee fresh everyday in small batches to ensure all deliveries reach its
customers at peak flavour.